Google Places is a free service from Google that lets you list useful information about your business for potential customers to see. When your business displays on Google Maps eager customers can click your phone number or find out more about your business immediately. Some people refer to this as Google Maps for business.This free business service has become the go-to source for web savvy searchers looking for local businesses. Traditionally, businesses purchased advertising space in newspapers and magazines or television and radio spots to promote themselves to local customers.The Internet has become ingrained into our lives and is the source for most information. If someone wants to find a plumber for their pipe that just burst, they simply hop online. When they want to know the best local restaurant for Thai food or what hardware store carries Craftsman tools, they go to Google.Google makes this possible by serving up results based on the user’s location. So if a person is in Ann Arbor, Michigan and types in “find a lawyer”, Google Places will show Ann Arbor lawyers in the results.Google Places works really well on mobile phones too. With apps for Android and iPhones your mobile phone becomes the in your pocket yellow pages wherever you are. To get you more customers, it conveniently will show your business on a map with a link to your customized Places page, and provides your “click to call” phone number so they can call you immediately with their phone. This is great for the person looking for exactly what you have to offer who is actually in your neighborhood wanting to buy now.Who uses Google Places? According to Google.com, 97 percent of consumers look for local business information online. They want to know everything, from menus and locations to hours and more. The web has many sites dedicated to providing information about businesses, but Google Places is designed to allow not only for customers to post reviews and ratings, but for business owners to add pictures and other details to make it a comprehensive experience for customers seeking information.Millions of businesses have already taken advantage of Google Places, and millions more are poised to follow. They have made the application an integral part of their marketing and advertising campaigns.It’s a fact that 50 percent of new businesses fail in the first year. Don’t let your dream of finally owning your own business fall to the wayside because you didn’t join the 21st century and utilize the many free resources of Google, the number 1 search engine in the world, where better go to find services and products. The small investment of time to create and use this free Google service can translate to increased business and revenue within a short time.Utilizing This Free Google ServiceUtilizing Google Maps for Business is as easy as filling out a form. You just add all your business’s information, up to 10 pictures and a few videos. You’ll need a free Google Gmail account to get started. Since Google has pre-formatted the sites you don’t need to worry about any coding. It is all handled by Google. The key is to put the very best information that you want your customers to know about your business into your Google Places page.Your Places Page Is VERY Important!Many businesses don’t understand the importance of this service and let their Places Page sit and collect dust or worse yet, never even claim their free Places Page from Google. By taking action, you can increase your customer base and increase web traffic.You can stand out in the crowd of competition when your Google Business Places page is fully functioning and your customers are interacting with you online. There’s no need to massively increase your advertising budget or spend hundreds, or even thousands, on a state-of-the-art website and development team. By getting the most out of your free Google Places page you will drive in new customers.