Social Traffic Marketing – 3 Essential Free Tools

Social traffic marketing is one of the hottest trends at present. Using the web 2.0 technology that’s currently available it’s possible to build a community of loyal followers around almost any topic that you choose. And in many cases it is then possible to market your goods and services to these people…providing you know how to do it properly.So I want to look at three of the best sites that you can use for social traffic marketing and how they can be used to generate significant amounts of targeted traffic for your website.Number One: YouTubeIf you haven’t heard of YouTube, where have you been for the last three years? YouTube is now owned by Google and is the biggest video hosting network in the world and one of the biggest websites on the internet.Every day tens of millions of people from all over the world visit YouTube to watch the latest videos on all manner of subjects that have been uploaded by other users.Just sign up for free, create your video (using either a video camera or screen capture software such as Camtasia) and upload your video. Once you upload your videos you have the opportunity to add your personal signature information, such as your website address. You can also upload a brief description of each video and a selection of subject tags to help people find your video.For added promotion, it’s also a good idea to mention your website and put a screen caption showing your website address on your video. This will help to attract a slow trickle of highly targeted and motivated visitors who have taken the time to type in your website address that was displayed on your video.Once your video appears on YouTube, it’s possible to link to it from any of your sites or even use the code provided to embed the video on your own website or blog.Once you start thinking about what type of video to create, you begin to see the massive potential of video syndication to achieve almost any aim, whether it’s publicity, brand recognition, education, personal promotion or even sales.So get creative. Work out how you can stand out from the crowd. Anything that’s funny, shocking, controversial or extremely inventive will get the most viewers. In many cases videos become viral. People see your video and like it so much they send it to their friends and family who may also want to see it.The benefits of creating a video that captures the attention of your market or even the mainstream media can be substantial. Your video could be seen by several million people within a short space of time. You couldn’t buy that type of advertising.Number Two: SquidooSquidoo allows you to build attractive looking web pages (or lenses) which incorporates a wide variety of interactive features and widgets without having to know anything about website construction or programming. It’s just a case using their sophisticated drag and drop “What you see is what you get” interface. You can write articles, add videos, audio, photo galleries, RSS feeds, Amazon feeds etc. You can also include your photo and a short bio to help promote yourself as an expert on your chosen subject.But that’s just the start. Squidoo is popular with the search engines, including Google, which means that linking to your sites will help to improve your search engine rankings. Just make sure that the links are relevant to the topic of the lens you have created and appear as naturally as possible within the text. Squidoo lenses that look like blatant ads have a nasty habit of being deleted by the Squidoo team.And then there’s the social aspect. As Squidoo wants their site to contain quality content, there is a rating system which allows the whole Squidoo community to vote on the quality of all lenses. Popular lenses that receive more traffic become more visible within the category pages and Squidoo search results. They also have a group of editors who have the power to reward good content by making it more prominent within the site.So if you fill your lenses with good quality information and link to your website, you will be rewarded with both direct visitors and a boost to your search engine rankings. At achieve the best results you can create multiple lenses on different topics which will help to multiple the benefits received from Squidoo.For added variety, take a look at HubPages. The basic idea is very similar to Squidoo with one significant difference. Any links that you create on your HubPages will only pass link juice once your page has achieved a certain quality score as voted by other member of the community. So if you want your links from HubPages to help your search engine ranking, make sure you produce good quality content.Number Three: WordPressWordpress.com allows you to set up your own external blog (hosted on their server) that is quick, simple and free. Thanks to the use of open source code, developers from all round the world have been able to create plugins and other amazing tools that can be used to supercharge the power of your WordPress blog.Using a selection of the best plugins to enhance popular blog features such as commenting, RSS feeds, content rating, social bookmarking, avatars etc it’s possible to turn your blog into a highly social community which will allow you to develop a large group of people who visit and interact with your blog on a regular basis.Using a WordPress.com blog it also a good source of links back to your main site or blog. Just make sure that you post good content that will inform and educate your readers. If you can provide your visitors with the best content in your niche at the same time as developing a social community around your work, your online empire will become extremely popular and profitable.If you like the idea of using external blogs to promote your content, Blogger is another alternative to consider. The good news is that Blogger is now owned by Google, so if you fill your blog with useful information, it can provide quality links back to your main site.Whatever option you choose, just make sure that you continue to update your blog on a regular basis otherwise it will be impossible to attract repeat visitors to your blog which is the first step towards developing a social community build around your chosen subject.